BroadApp™ PUSH Center™

Cross-channel Multimedia Notifications For Connected Devices

With the increased adoption of modern smartphones (iPhone™, iPad™, Android™-powered phones and tablets, BlackBerry™, Windows™ Phone, ...), intelligent STB, Smart TV and connected devices, service providers can benefit today from new revenue streams. Innovative services, leveraging these new channels, help increase customer satisfaction and retention as well as open new revenue streams (mobile advertising, ...).

Your smartphone deserves more than plain text SMS and USSD notifications!

With BroadApp™ PUSH Center™ service providers can easily target, design and deliver tailored multimedia push messages to their users. Rich media messages (html pages, embedded audio and video streams, interactive content) can be delivered to all users or only to a selected market segment. The product enables mobile operators to create complex marketing campaigns and use advanced configuration and target selection criteria such as user preferences, device capabilities, location, subscriptions, notification type (splash screen, audio notification, device vibration, SMS push for non-connected devices, ...).

Offload your SMSC and USSD servers

ATES Networks' PUSH Center™ product has been designed to be the perfect add-on to your existing SMSC and USSD servers.

It delivers real-time multimedia PUSH notifications to a broad range of connected devices, including the majority of smartphones available in the market as well as a significant range of Java-powered devices.

Easily create Mobile Advertising campaigns with Campaign Manager

The PUSH Center™ Campaign Manager creates substantial value for service providers, by providing an advanced environment for creating modern marketing and advertising campaigns.

Campaign Manager provides a wide range of channel management, business intelligence (BI), simulation, financial reporting, location maps (LocationDrops), device management, device recognition, CRM, Anti-SPAM functionalities enabling operators and marketing agencies to easily create complex marketing and advertising campaigns for a targeted segment of their users.

With Campaign Manager, service providers can easily create mobile marketing campaigns for promotion and cross-sell of new features, services and subsidized mobile devices, while Content and service providers, Advertising Agencies, can use this channel for better promoting their products and services based on multimedia mobile campaigns.

Third Party VAS Notifications

The majority of VAS platforms (voicemail, videomail, ringback tone, premium content, IN, BSS, ...) send service notifications (SMS) to mobile users.

By seamlessly integrating with third party VAS platforms, BroadApp™ PUSH Center™ takes service notifications to a new dimension, thanks to multimedia push messages, and opens up a new channel of real-time user notifications.

Examples of multimedia VAS notifications:

• Credit alerts
• Top up notifications
• Loyalty notifications
• Voice and video-mail alerts
• New service activation, ...

Business Intelligence (BI)

Simulation tools

• campaign simulation
• campaign scenarios
• campaign patterns
• segmentation, targeting ...

Analysis tools

• reports
• statistics
• ROI analysis, ...

Social networks integration

PUSH Center™ enables users to be notified in real time for new posts and messages received on their Facebook™ and Twitter™ accounts.
Moreover, users can post specific Facebook™ or Twitter™ messages directly from the ServicesWall™ selfcare interface:

• "I like this ringback tone"
• "I've just activated the Music service"
• "I've just bought the latest iPhone, it's awesome"
• "What are my friends' preferred apps?"

Instant Messaging integration

Thank to ATES Neworks PUSH Center™ product, users can be instantly notified and can answer in real time to Instant Messages received in their favorite IM account.

Advance features