Advertising Agencies

WIN IN THE CONNECTED WORLD WITH ATES NETWORKS

ATES Networks enables mobile Advertising Agencies to create Innovative Cross-channel strategies based on real-time policies and deliver a Unified user experience across networks and communicating devices.

With BroadApp™ PUSH Center™, Advertising Agencies can now leverage the entire user digital ecosystem (Intelligent Set-top Box, Connected TV, smartphones, PC/MAC, intelligent watches, on-device portals, feature phones) and design instant (PUSH) and On-Demand rich media campaigns, while providing a consistent end user experience.

Based on advanced features and capabilities such as real-time device recognition, device management, device security, multiscreen management services, geoblocking, social login, NSS and BSS integration, PUSH Center™ enables service providers to automatically create comprehensive connected device inventories and provide valuable targeting information to Advertising Agencies.

Rich media messages (html5 pages, embedded audio and video streams, interactive content) can be delivered to targeted market segments. The product enables the creation of complex marketing campaigns and uses advanced configuration and target selection criteria such as user preferences, device capabilities, location, subscriptions, presentation, ...

PUSH Center™ Campaign Manager provides a wide range of channel management, business intelligence (BI), simulation, financial reporting, location maps (LocationDrops), device management, device recognition, CRM, Anti-SPAM functionalities.

Targeting with optimum performance is made possible thanks to real-time, advanced business intelligence capabilities: performance reports, real-time location maps (LocationDrops), financial reports with revenue share and CPM, PPV, PPC metrics, audience profiling, campaign simulation, ...